Would you like to spend money for the thing which could be done through a little bit of efforts? Ideally not, however ,many business who have set high budgets for their search engine marketing often use pay per click over SEO to get in improved results. Site owners should think wisely before making any choice and choosing pay per click advertising over search engine optimization looks little amateurish on their part. Usually it has been observed that the site owners shell out huge amount of money for PPC advertising, only some part of which can be used to have a professional SEO campaign which will take your website to new heights. It is still a mystery as to why website owners pay out for pay per click advertising every month instead of paying small amount for the long running SEO which will prove more beneficial in the future.
In order to have good organic rankings, site owners have two choices, either to opt for expensive pay per click advertising or to choose cheap and result oriented search engine optimization. Evcven after so long, it is really tough to analyze whether SEO and PPC are arch rivals or the loving cousins and till the time marketers do not understand this, it is tough to get good organic rankings to have more and improved customers. If you have hired someone who is your friend or someone whom you trust for your SEO operations, then in that case it becomes almost a compulsion to listen to what he says and proceed accordingly. You might have to, out of compulsion pay out for Google AdWords to get the traffic to your website which otherwise could have easily done through a bit of tweaking of title tags. Some site owners are actually afraid of their designers and feel that whatever they say is the best for their website. You must have observed that in case of a web designer, who is one of your relatives, you feel offended to say no to them.
Ideally, you should not conduct business with the person who is not open to various options which might be beneficial for your business. In this competitive world, you must also be thinking to stay ahead of your competitors and this spirit sometimes makes you commit serious mistakes. So the site owners might opt for pay per click advertising just because others are doing it. You have to be very careful with your internet marketing. You just cannot do anything what your competitors doing blindfolded, because that might not be beneficial for your business. Competitors are doing right is the wrong notion and can always mislead the site owners.