Managing your search engine marketing campaign is in your hands and it is up to you how to make it work for your website. If you have some trouble with your website and you are looking for a solution, then you can consider an activity called siloing which means giving a theme to your website. If you are new to the world of SEO, then it is obvious that you might get confused with this concept, however with proper guidance; you can always learn this art of siloing which will prove beneficial for your search engine marketing. For this, you have to first understand this concept which is basically all about dividing your website into high level themes and then using information architecture and other controls to keep a track of incoming links to your website. When you know what your search engine optimization wants, you cannot miss out on various strategies to make it work for your website. Ideally, you should always try and work on your website so that any problem which appears can easily b fixed as otherwise it can affect your search engine marketing campaign.
For proceeding with the siloing process, you can start with determining 4-6 keyword terms and make sure these keywords selected by you are not long tail keywords. You juts have to chalk out a structure about how your website will look like and this activity will help you strengthen your search engine optimization activities. When you form a basic structure of your website, you will find it easier to strengthen your search engine marketing campaign and suppose if you are coming up with any travel website, then you should ideally divide in into various top choices like hotels, vacations, travel tips and information. After you perform the siloing activity, you will see that your SEO efforts are being noticed by the search engines and your website will also get enhanced visibility. You should include these keywords in the masthead of your website because it will help you attract more visitors because each and every tab makes sense in context of your website.
If you are looking for better conversion rate through your search engine optimization efforts, then your themeing activity should include keywords like hotel reviews, travel tips, travel information etc. now while placing these tabs in your masthead, you can use image replacement technique which will avoid your site looking text heavy. By doing this, you will add another element in the success of your search engine marketing campaign. While undertaking siloing method for your website, you should try and make it more innovative like instead of using word ‘home’, you can use image of home or house. Ideally, you should avoid adding more links below your masthead as by doing this your SEO efforts will be rewarded.