As a SEO company, you have to work logically towards achieving higher profits from your search engine marketing efforts. You need to strengthen your search engine optimization strategies by measuring their effectiveness accurately. If you are working with a new client, then you might try and improve your search engine marketing and make use of more accurately designed credit assigning model because during such initial stages, you don’t have enough data to build effective measurement models. But you cannot keep your client on the last clicks because this will affect your search engine marketing results. If you know about the current measurement scales of your search engine marketing operations, then you must also know that the last click is the most inaccurate method of measuring effectiveness and you should only adopt this as the last resort.
If you follow the attribution model on day one, then that would be known as the even model of measuring your SEO results and this helps you in earning more profits and conversions from all your PPC efforts. If you want to distribute the credit evenly to all your PPC advertisements, then you will figure out that this simple attribution model increases your search engine optimization profitability. So, if you want to give equal credits to all your PPC advertisements, then you should include this simple model of measuring effectiveness in your search engine marketing plan. Your accuracy while measuring effectiveness of your entire search engine marketing efforts can also be enhanced through the elimination of last click brand keywords.
You must have noticed that the keywords that lead to last click usually focus on navigational search and you have to understand that whenever you give credit, then it should be on your PPC advertisements that generate sales as part of your search engine optimization plan and not on the advertisements that were purely navigational. If you keep these basic factors in your mind, then you can take a giant leap in terms of earning greater profits from your PPC campaign and search engine marketing operations. If you are an SEO expert, then you must focus on evolution rather than revolution because only by this you can strengthen your search engine marketing.
If you are of the opinion that accuracy while measuring the effectiveness yields more profit for you, then you should also believe that even attribution to all your PPC ads is a better way rather than focusing on the last click. You must use this model of even attribution in order to gain the accurate results from your search engine optimization strategies and this tool will also prove beneficial for your search engine marketing plan.