Establishing 301 re-directs
Some areas of your website may require urgent modifications or deletions of the content as you no longer offer that product or service or you have modified the product features. You can remove those pages and don’t forget to remove the ability to navigate to that page. But, do this only when you have a proper redirect strategy.
One important point that you should keep in mind is that although the page has been deleted from your website, it still exists in Google index and in all other sites that were linking to that page. These are actually the pages that form a part of your overall content strategy, giving you good search engine marketing results. Therefore, it is your job to make certain that a 301 redirect is sited on these pages. This way, it will be easier for you to customize the pages you would like to redirect to.
Using search researches to plan new content
If you are planning to refresh your website content, then a good keyword research can take your content strategy to the next level. Ask your SEO professionals about those keywords that give a boost to your business making better your search engine optimization process. These keywords will make you acquainted to what exactly people are looking for in website content.
The research will give you an added advantage if you want to include some new pages in your website. This will give you a better picture of the content architecture for the new sections to be included in your website.
You can use any or all of these SEO strategies to build your new content or update your existing content while retaining your page ranks in search engine optimization process and improving it even further.