Your PPC campaign management can be made effective by including universal paid search in your search engine marketing plan. If you are a smart PPC professional, then you must make use of various SEO services and this will further help you in strengthening your search engine marketing. You have to understand that the concept of universal paid search is on the rise and it will benefit you in fulfilling the needs of your users. Your PPC campaign management defines the success of your pay per click advertising campaign and you must include the concept of universal paid search in your search engine marketing plan.
2010: The Year of Universal Paid Search
If you are looking forward to an effective search engine marketing campaign in 2010, then you must take universal paid search into consideration. You must understand that in this era of online advertising, you have to serve what your searcher wants and for this you cannot plan out any pay per click campaign without the inclusion of universal paid search. If you want to know more about universal paid search, then you must know that it is driven by four major trends including;
- Increased ad diversity.
- Moving beyond CTR
- Personalized text ads.
- Search retargeting with display.
Your PPC campaign management is in your hands and it depends on you whether you want to add up to its effectiveness by including universal paid search or not.
Increased Ad Diversity
You are well aware of the fact that your text pay per click ads will always dominate the search results but you might experience higher search engine ranking pages by using new ad formats into your PPC campaign. If you want to streamline your multiple pay per click campaigns and your search engine marketing, then you must include various new advertising formats including product listings ads, product listing extensions, comparative ads and ad sitelinks in your PPC campaign management. You hire a lot of SEO services but if you ignore universal paid search, then you won’t be able to tap the potential of all the services you have hired as part of your search engine marketing. You can increase your pay per click advertising density by focusing on two main ad formats like product listing ads and product listing extensions. If you ad density is increased, then you will be able to target more users and this will further help you generate higher profits from your search engine marketing.