If you are confused regarding which keywords to choose and which ones will benefit your search engine optimization campaign, then you can adopt the safer approach which is using a three tier approach. As part of your search engine marketing plan, you can include three types of keywords namely broad keywords, focused keywords and laser focused keywords. If you use the mix of these three categories of keywords, then you can surely improve your SEO results as your search engine optimization campaign will become a success. If you use broad keywords in your SEO campaign, then these will be single word keywords which will be generic to your industry. Such keywords will drive more traffic to your website, however you cannot expect higher conversion from such keywords and this might affect your search engine marketing results. You can always choose focused keywords as they still offer focused search about what you offer and this will improve your SEO results with higher traffic number to your website.

Your SEO campaign will be successful if you include long tail or laser focused keywords in your search engine marketing plan. You should use such keywords as they are more targeted and longer in length and promises high conversion rate. When your conversion rate is higher, it means your search engine optimization campaign is paying you well. Your visitors get to know more about your product or service through long tail keywords and they directly jump on to buying that product or service without visiting the website again and again. When your visitors know what they want, then it leads to the buying process and here lies the success of your search engine marketing campaign.

You, as an SEO expert must understand that longer the keyword, higher will be the conversion rate because visitors will get to know the more targeted search. While chalking out your search engine optimization strategy, you should implement some long tail keywords so that you can get quicker rankings as there is less competition in the market and high conversion rate. You should include long tail keywords in your website so that these phrases become a major part of your web traffic which finally converts into consumers. If you sell plates online & you target broad keywords, then keywords like just plates, blue plates or dinner plates are targeted. When you try to make it more SEO centric, then you might opt for focused keywords e.g. buy dinner plates, set of dinner plates and cost of dinner plates. Now you would like to be extremely targeted and that’s why you will use (the company’s name) plates for 8 set, (the company’s name) e.g. Ocean Breeze dinner plate set. You will notice that with long tail keywords, your search engine marketing is hugely benefited with higher conversion rate.