Your website’s success depends largely on the effective search engine optimization. If you have not included web analytics tools as part of your SEO activities, then you might not be able to analyze the effectiveness of search engine marketing. In case, you are unaware of the new changes made by Google, then take note of the 7 new features introduced by Google into Google Analytics. If you are looking forward to strengthening your web analytics, then you should incorporate all the new features to your SEO plan. You have to understand the importance of all these new features so as to make best use of them in your search engine marketing strategies.

As a company, you should plan your search engine optimization in a manner that it drives maximum traffic to your website. If you integrate the new features of Google Analytics into your web analytics tool, then you can surely enhance the effectiveness of search engine marketing in terms of increased traffic and ROI. For an effective SEO exercise, you can take note of the following seven features;

• Analytics Intelligence with Custom Alerts – Using web analytics to understand the data requirement will become more effective through this feature called analytics intelligence with custom alerts. You can keep track of your site’s data patterns on monthly, weekly and daily basis. If you want to measure your site’s dimensions, then also you can make use of this new feature.

• Expanded Goals and New Engagement Goals – Your idea of search engine optimization requires you to track the site conversions and this feature helps in that. It allows you to identify the user’s engagement with your website.

• Expanded Mobile Reporting – If you are making use of mobile as part of your search engine marketing plan, then through this feature you can track your mobile website’s performance.

• Unique Visitors – Your SEO plan should always strive for something new and exciting which can increase your returns and this feature of unique visitors allows you to keep track of all those visitors who visit your website with different cookies.

• Advanced Analysis Features – You can understand the actual meaning of web analytics by this new feature.

• Share Advanced Segments and Custom Report Templates – This feature allows you to share URL to web analytics user and this will also help your SEO plan to be a success.

• Multiple Custom Variables – If you are looking to customize your Google web analytics, then add this feature to your search engine marketing plan so as to track the visitors to your website in terms of session and page-level.

Your selection of using Google Analytics is now more justifiable because of the introduction of 7 new features which will leverage your search engine optimization operations.

Tags: Search Engine Marketing, Search Engine Optimization, SEO, Web Analytics

This entry was posted on Monday, December 7th, 2009 at 1:33 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.