Many associate content with simple text, which although highly important, is not what content is all about. Content comprises of any piece of information including images, visuals, videos, infographics, audio files or just any piece of material that can be distributed online. Unfortunately, people generally overlook this fact and focus just on writing an article with properly targeted keywords. Moreover they expect it to garner traffic and rank on SERPs, without it being resourceful enough.
Visual data is perennially ‘in.’ Besides making your content more appealing, its a very effective way to get your message across and most importantly, they can also contribute to increasing your traffic.
Follow the below tips to ensure that your image activities don’t spoil your “image”:
1- Keyword placement:
Labeling your images appropriately including the filename and alt attribute, will make the search engine crawler understand what your images are about, while also serving as a good placeholder for your keywords. Having the filename of your image same as that on your storage, where the image is being pulled from, will make the image more relevant to the name for the bot. Also having a descriptive filename, which describes the image perfectly, keeping the file name upto 5 words including variations of your keyword, greatly helps to improve crawlability.
ALT attribute: Google identifies an image through this ALT text. Since the spiders cannot detect image content, providing alternative text is necessary to allow easy indexing and crawling. So providing an ALT text serves the double purpose of explaining the image to the bot and making it more understandable to the users.
Adding a description can also serve the purpose. Your image should complement the information you have provided and make it further easy to relate to your topic.
2- Image type
One of the reasons, JPEG images are known to perform well on image search SERPs is that they are compatible with all the browsers. Another factor that works in their favor is that they take less time for loading when the page is rendered, thus reducing the page load time.
3- Size of Image
Size of an image is also a factor to consider since it is important to strike a balance between quality and page load time. This can be a tricky situation but keeping the size between 320 px and 1280 px should help you sail through without any problems.
4- Fresh Images
Google loves fresh content. More the number of original images, higher the chances of Google noticing you and recommending you. Hence, try to create your own images using Photoshop, or if you have some unused images, use them . You can also hire a photographer to take your own pictures if you own an eCommerce website.
5- Knowing your competition
Study your competitors and know what images are available, for the respective keyword you are targeting. Ensure that your image is of higher quality and is better than other images for the keywords you are targeting. Here, it is also important to bear in mind that an appealing photo will be clicked more than photos that are boring. The more an image is clicked the higher are its chances of ranking. Searching your item by going to Google Trends, exploring and clicking on ‘ image search,’ you will be able to discover the number of times people have searched for that term.
6- Formatting images keeping in mind the queries of people
There are scores of people searching Google images for different reasons. Hence , having images of good quality which complies with the needs of people, will help you drive more traffic to your website.
Hence, one must not overlook the significance of images in the context of content and use it efficiently, to boost traffic to their site, rather than limiting their efforts to text. Following the tips above will take care of your image optimization worries and also make your site different from the billions out there banking on content alone.