If you want to rank your website on the basis of any two keywords on the first page of search engines, even then you are directing your search engine optimization towards disaster. You have to understand the nuances of SEO before chalking out any plan as part of your search engine marketing. You have to think about the usability and not just about getting higher search engine optimization results for all your marketing efforts. You have to think about your users before thinking about anything else in order to offer something useful to your users. If you are launching a search engine marketing plan with the objective of growing your business, then you cannot be successful in the web space. You cannot isolate SEO from your marketing plan; however you cannot even afford to forget about your users while developing a website for your business. If you totally forget about the user experience with your website, then you will be unsuccessful in the cyber space.
You just cannot go about making your website decorative just because you want higher rankings through your search engine marketing. Your website has to be user centric because when the user interacts with your website, they get to know more about you and this should be the actual purpose of your search engine marketing. When you optimize your website for search engines, you have to focus on your users as well so that you can ensure visits to your site. If your users face any kind of inconvenience while navigating pages of your website, then you cannot have effective search engine marketing. Your search engine optimization plan has to be clearly chalked out with special focus on your users which will make you feel happy about your marketing efforts.
You cannot work with the sole aim of getting leads and expanding your business because users are supreme in any kind of search engine marketing. You have to make sure that your website is user friendly because only then you can win the hearts of your users. If your website has relevant content for your users, then people will also find it worth linking to and this will strengthen your search engine marketing by encouraging the practice of link building. If your website fits into the category of usability, then you will be able to experience higher conversion rate which is again useful for all your SEO activities. You can start your website with an interview of previous users and this will enhance the credibility of your business which is going to help you put your best foot forward with all your SEO techniques.