SEO in India - Google is to search engines what Colgate is to tooth pastes?
I have been working with search engines for over 7 years now and never ever has search marketing created as much buzz in India as it is creating now and I believe a major reason for that is Google.
In India, even after the economic liberalization, many people still refer to toothpaste as Colgate and to a chocolate as Cadbury… Now people have started referring to search engines as Google… any search engine. The term Googling is associated with searching for anything using any available search engine.
The two factors that have made Google synonymous with search are -
1 - Their focus on their core activity, i.e. - search
2 - Their marketing tactics, right from their early days
While Cadbury and Colgate took years to build such a strong brand, Google became a huge phenomenon virtually over time… much like China did actually - I woke up one morning and everything was made in China!!! Similarly, one day, everyone just started using Google instead of Yahoo or Altavista.
I don’t know how many people agree with my observations in this post (would love to get some feedback btw), but I strongly believe that Google has done a lot to popularize SEO in India… what do you think?
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