After the SOPA and PIPA debacle, Twitter came out with their new censorship policies for their users. The new policy will withhold certain content from users based on their geographic location. The micro-blogging site put up a post titled “Tweets …

If you have tried using Foursquare as an individual you will definitely enjoy the challenge involved in securing Mayorships of places or sharing your location with your friends among other things. However, what is the scope for Foursquare from a …

The validity of social media for the purpose of B2B marketing is often debated upon and most are of the opinion that a consumer-centric platform like social media does not work from a B2B angle. The most important thing that …

One of the most important definitions of Economics says “Demand means Desire backed by the willingness and ability to pay”. The key word here is ability! There is no purpose in targeting products at an audience that may be suitable …

The Google Plus – Facebook war seems to have reached a new level. Although Google announced that their updates have no character limit, tests revealed that posts beyond 100,000 characters would result in errors. In what looks like competitive behavior, …

We have heard countless times that social media can bring change to stodgy systems present in business models and improve them by adding speed of response among other benefits. One of the industries that have been plagued with errors due …

Social media for business has evolved over the years. Initially business users were unaware of the importance of the medium and very few attempted to incorporate it in their marketing strategies. However, most business owners these days have a social …

Google Plus is the latest buzz (no pun intended) word in the world of marketing and it comes as no surprise that marketers are looking for a way to ensure that brand remains at the top and gains utmost popularity. …

It’s quite a heady achievement to get the desired number to fans to the Facebook fan page for your brand. Unfortunately your fan page activity does not end there. Despite the large number of fans to a particular page it often becomes difficult for brands to encourage the desired interaction and engagement from the fans. …

Tips and tricks to improve your social media strategies are easily found all over the web. What is important to know are the points that you need to avoid while creating a social media strategy and ensure that you do …