Check out this amazing post to learn the approach financial companies should take to run a successful social media campaign …

Know the 10 tools to use to gauge the performance and determine the ROI of your social media campaign …

How to quantify success of your social media campaign? Read this amazing post to know that and also learn to carry out your social media campaign and measure its effectiveness. …

Check out his awesome blog to understand how social media should be used by a brand in their marketing efforts. …

Check this awesome infographic about Internet Statistics in India. It gives you clear details about the current internet usage statistics and will help you get a flavor of the things. …

Social Media has progressed from being merely a means of communication to an effective marketing platform. Because people actually spend time going through different updates and posts, it is considered better than the usual marketing platforms. With a proper strategy and target classification, any business can greatly benefit from the wide scope and options that social media offers. …

Social media is a strong channel to advertise your products and services and LinkedIn in particular is a powerful channel. It is a dream for every advertiser to know that his ad campaign runs only in front of his target audience and LinkedIn provides just that. Check out how to create a customized advertising campaign on LinkedIn. …

Facebook, in a blog post on 6th July, announced that they have completed an advertising deal with Yahoo, on how their respective ad networks will be leveraged for mutual benefit. In a landmark development, they also settled their patent infringement …

LinkedIn has introduced new targeting features which are sure to give peaceful nights to digital marketing denizens. Gone are the days when you had to out something very qualitative on your LinkedIn company page & pray that relevant people see it. Read on to find out more.. …

LinkedIn has sprung a pleasant surprise by rolling out statistics data for Company pages. This comes as a pleasant surprise to social media managers. …