Building A Focused Social Media Campaign

The first thought that might cross your mind when you get into social media marketing for the first time would be “How much is too much?” The choice to market your product via social media is not a onetime decision. As a brand you need to make a conscious effort to understand your audience and find the social media tools that would best suit your target market. Let’s face it; it is extremely tempting to try out all the available social media tools in order to have increased presence and therefore better attention. The more people see you around, the greater your reach, right? Wrong! Quality matters a lot more as compared to quantity. Find the few tools that are most useful and reach out to your audience using those.

Teenagers and Baby Boomers (Individuals between the ages of 45 to 60) are considered to be the fastest growing audiences in the social media space. As these audiences spread their reach across social media, your brand has a plethora of options when it comes to influencing them and creating a strong base of loyal followers. Teenagers, particularly, have shown a great interest in Facebook and use it on a more regular basis as compared to Twitter. Statistics have shown that mothers are more likely to use social media in order to rate products and offer reviews. Hence this group of users comes in handy in order to get valuable feedback about your brand.

While it may look like a fun medium, Social Media is that and much more. Constant effort is essential in order to keep a campaign afloat and continue to receive steady benefits. Monitoring your campaign is essential in order to understand its progress and the kind of profitable changes that you can make in order to fuel its growth. Make use of tools like Radian6, Sprout Social, Socialware etc in order to effectively manage your brand campaign.

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  1. Great post! Thanks for including Radian6 as a recommended tool to manage your social media efforts.

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