One of the most important things that you need to ensure before planning a page is ample knowledge of the target audience. It is crucial to know the kind of people who would ‘like’ the page in order to ensure that you have the right kind of content to attract and hook them.
Most companies allocate a few individuals who would serve as ‘Admins’ to their Facebook page. More often than not, these individuals are a part of the marketing team and are best suited for handling the page. However, by giving access to people of different departments you can allow scope for greater conversations with the audience. For e.g. A job related query can be handled by someone from the HR team directly while a complaint can be dealt with by the Customer Service team. This would make processes easier and the conversations more relevant.
While it’s easy to use the Facebook brand page as a platform to promote your brand, it must be ensured that the conversations should not be completely sales related. This is one of the primary reasons why fans ‘Unlike’ Facebook pages. Building healthy relationships with consumers is possible only with two-way conversations and healthy engagement.
The digital sphere is fast moving and this must be kept in mind while planning a Facebook strategy for your brand. Provide timely responses to your consumers so that they know the brand is listening. With the launch of the Timeline layout for brands, staying at the top of your game has become the need of the hour.