Google has unveiled the trump card it had up its sleeve in an attempt to add a new element to ‘Search’. The leading search engine recently announced what will potentially threaten Facebook’s position as the “God of all things SOCIAL”. In an effort to make ‘Search’ more social in nature, Google has introduced its version of the “LIKE” button: the “+1” button. The crux of the whole purpose behind creating the +1 button was not only to tackle Facebook and get into its sphere, but also to provide users with even more relevant data. Relevance of a search result might be subjective to users, but friends’ opinions matter greatly and this is exactly the point that Google has picked up on while creating the button. Google had already started providing users with relevant Twitter and Facebook data in order to make the search results matter to them. However this new button comes across as a ‘Seal of Approval’ for pages. The +1 button will appear next to the magnifying glass in the Google Instant search results. If a user wants to claim that the page has interested him, he can click on the button in order to add it to the collection of most relevant links to him and his network. Any friend of the user who tries a similar search query will be presented with those “+1’d“ links so that the person is aware of the kind of content your friends prefer.
This new addition definitely has a lot of potential considering the fact that opinions from friends matter to people whether in the online or offline space. These are not just social results that Google “thinks” will benefit the user: these are explicit recommendations from your friends who claim that they are best results for a particular search query. Aside from the search results, users can also choose to “+1“Google Ads which will then be shown as preferred ads to people within the users network.
Google claims that the “+1″ is a digital shorthand for “This is really cool”. Whether this button is actually cool is yet to be seen. But we can certainly say that Facebook needs to pull up its socks if it wants to keep brands and users liking the “Like” button.