Don't double down on social media content

The World Wide Web is literally a parallel universe with unbelievable amount of information being shared and uploaded every second. Most brands have fallen prey to the lure of Facebook and Twitter marketing and have created their own unique social media identity. While having social media presence is important to have a more interactive and user friendly brand, there comes a time when a brand loses out on novelty and becomes redundant. With various tools that automate all updates that a brand wants to post, the personal aspect of social media gets lost out in the process. With the right kind strategy brands can ensure that their social media activity is not time consuming and yet does not lose out on its novelty.

While Facebook Pages give brands a number of opportunities and methods to interact with their target audience and have healthier communication; Twitter remains the leader when it comes to optimum levels of personal interactions with the target audience.  One of the primary reasons why Twitter receives the kind of importance it does from brands is that the updates are regular and users are aware that the brands are listening to them at all times. This helps brands improve their customer service protocol by providing faster service.

Content has different meanings when it comes to Twitter and Facebook. Where Twitter has short, timely updates that fit within the benchmark of 140 characters, Facebook allows brands to put up long, customized posts depending on the kind of information they want to project to the audience.

If as a brand you use both Twitter and Facebook for your marketing, it is important to understand that both channels have a much different tolerance level when it comes to content. It is virtually impossible to have a generic content plan for both and expect it to be taken favorably. For e.g. A brand that tweets about 10 times a day would not be spamming their users’ page. If the brand were to put the same 10 posts on Facebook, they would definitely be ousted by the users.

Brands must remember to find the strengths and weakness of each medium before creating a strategy in order to make their message seem more personalized and unique instead of spammy and automated.

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