Social media for business has evolved over the years. Initially business users were unaware of the importance of the medium and very few attempted to incorporate it in their marketing strategies. However, most business owners these days have a social strategy for their business. The problem lies in the maintenance of the social channels. Often marketers put a social marketing plan in place and fail to maintain it regularly and hence defeat the purpose of the incorporation. If you expect your social media efforts to yield results, you need to have regular maintenance to bring positive results.
While there are plenty of tips available online to make your social channels more attractive to audiences, you have to make sure that you do not use all at one time!
One great tip is to use video on your social channels. Videos have a far greater appeal as compared text content. YouTube is the perfect platform if video marketing is your aim. YouTube is the 2nd most popular website used for searching content and it is a good idea to use this to your advantage.
Another effective yet highly underused channel is LinkedIn. This social network might not be the most popular but definitely has a horde of benefits for a business. Using LinkedIn, business owners can connect with potential clients and partners, look out for employees and create a buzz for their business among a like-minded audience.
Let’s not forget that offline interaction goes a long way in ensuring online success. Most business owners make the mistake of forgetting to put their social media addresses on their business cards. Another smart way of putting a social influence on your business card is by putting a QR code which will take users to your social pages once they scan it. Your social marketing efforts need to go beyond creating pages and profiles and should incorporate healthy interaction and engagement with the audience in order to be truly successful.