If you thought Facebook could not get more interactive, you might want to think again. Instead of just half, users will soon be spending most of their waking hours on Facebook as the social networking websites looks to integrate video chat in association with Skype; the reigning King Pin when it comes to video chatting. Rumors about the “supposed” link-up surfaced last year, although both Facebook and Skype were quick to dismiss them. In October 2010, Skype came out with a latest version that allowed Skype users to call their Facebook Friends although video calling on the Facebook site itself remained elusive. If all goes well, Facebook will soon become an indestructible power in the Social Media industry.
Statistics are clearly in the favor of this rumored merger. In the second half of 2010, more than 41 percent of the total web calls made over Skype were Video calls. This defines the potential the social media-video calling integration has not just from a revenue perspective but also from a user perspective.
In the past few months, Facebook has been the subject of several rumors, the most hyped of which was the creation of special email accounts for users from the website itself such as firstname.lastname@example.org. The social networking giant is keen to spread its reach across all offerings that benefit users and create an offering that is unrivalled.
This integration is sure to shake up some of the other formidable competitors in the segment, specifically Google Talk or the Face Time application offered by Apple.