What was once a social playground for a large chunk of the world’s population is now on its way to becoming the ultimate user experience. After its much talked about acquisition of Instagram for $1 billion, Facebook has made yet another purchase; this time of a mobile loyalty program company called Tagtile. Besides loyalty programs, Tagtile also deploys customer management solutions.
While it’s unclear how much Facebook spent on Tagtile, the loyalty program company is definitely excited about the opportunities that this purchase will bring to the users. One of the biggest advantages is that Facebook has a strong user base in place that will maximize the advantages of Tagtile’s offerings. The acquisition will help local business owners develop stronger relations with their customers.
This brings us to the next question; what will this purchase do for Facebook? The social networking giant already has a grasp of how users communicate and the kind of interaction that happens among them. The purchase of Tagtile will now give them an in-depth insight into what the consumers are buying. It will also provide Facebook with a treasure trove of data regarding where consumers are based, what they buy and their interests. Although Facebook knows more about its consumers than any other social network, it is steadily expanding its scope and pushing all the right buttons to do so.
With Facebook buying Tagtile, mobile commerce is definitely heading towards greater scope among consumers and heightened popularity.