In the current scenario, businesses definitely cannot ignore the presence and importance of social media as a credible marketing tool. Majority of businesses make use of various social media tools in order to increase their brand presence in the online space.
Brands spread across countries definitely cannot create a generic social media campaign and expect it to be equally effective in different parts of the world. One of the most important factors that must be remembered while creating the campaign is the local language. The word ‘language’ has many connotations to it. What you must know before beginning your social media campaign is the lingo of a particular region. This does not mean you can use simple translation software and get away with it. Understanding the local slang is necessary in order to use it correctly and avoid any flak due to misuse of terms.
While creating content for social media you need to customize it based on the location and by implementing local lingo. Generic and irrelevant messages will undoubtedly get people to hit “Unfollow” and cause you to lose out on your precious fans.
With so many languages and geographic locations there is always the fear of mismanagement. It is important to maintain unique accounts for all geographic regions in order to have a more streamlined process and to avoid any confusion.
Don’t be daunted if your fans start conversing with you in a language that you are not aware of. The most important thing here is to keep the momentum going in order to maintain the pace and retain interest of the fans. While using a digital translator might be a good short term solution, hiring a translator works even better.
Getting started with multilingual social media marketing can be scary but it can be achieved with a bit of planning and organization.