Google Plus is the latest buzz (no pun intended) word in the world of marketing and it comes as no surprise that marketers are looking for a way to ensure that brand remains at the top and gains utmost popularity. With the launch of Google Plus for Brands, marketers have a plethora of opportunities on the latest social networking platform.
Since Google Plus is a fledgling site brands have a greater opportunity of getting noticed as the competition is relatively smaller for a short period of time. In order to make the most of it, marketers must make it a point to update on a regular basis in order to keep their profile fresh and informative.
The biggest mistake that marketers can make is posting the same content from Facebook on to this site. It’s crucial to remember that Google Plus is new and the only way to get users is to give them something that they would not have on other social networking websites. The best aspect of this platform is that you can upload longer content as compared to other networking sites.
With the ability of Google Plus to filter your audience, you can use this platform in order to share links to other external sites such as your blog. This will serve a dual purpose of getting traffic on both the platforms.
The fact that Google Plus is a product of a search engine certainly has its benefits! The site supports hashtags and by clicking on them users will be taken directly to search results for that term in Google Plus and other phrases that make use of the keyword.
Like brands, users too are fairly new on Google Plus. It is necessary to employ effort in order to coax them to engage with your brand and increase chances of being a brand that people will remember.