More often than not, Brands using social media are so busy concentrating on Facebook and Twitter that they miss out on a lucrative tool like YouTube. Small businesses can definitely benefit from the medium and gain greater visibility for their brand.
The first step in using YouTube in your social media marketing strategy is actually using it! Most brands make the mistake of assuming that only Facebook and Twitter will help them reach their social media goals. YouTube is an ideal platform for brands who want their video content to reach out to a much larger audience. Adding a lot of video content on your website may slow down the site and will not serve the purpose of reaching out to a large number of people. YouTube on the other hand is the most popular video content site and has a much larger user base as compared to their competitors. One of the best things about the site is that it allows you to decide on the kind of reach you want for your video. Brands can tweak the description and tags in order to enhance the visibility of their video content.
What works in YouTube’s favour is the fact that it is now accessible from sources right from your laptop to your cell phones. By keeping your video content on your website you will restrict viewership to users who have the time to surf through a site and find it. YouTube on the other hand can be accessed with the simple touch a button through most devices and hence makes a great channel for videos of your brand.
It is important to remember that your YouTube presence depends greatly on the appeal of your channel. Remember to personalize your channel so that there is greater brand retention in the minds of your target audience.