LinkedIn Checklist

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LinkedIn is definitely a silent player in the Social Media industry but is not weak by any means. If you want your brand to make a mark within its industry you must definitely make use of LinkedIn in order to create a strong and professional online presence. …

Different Takes On Social Media Management

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Each brand who adopts social media strategies in the marketing plan has its own way going about executing those strategies. While there is no right or wrong method; these 2 ways of social media execution are most common and best suit brands. …

First-Mover Advantage Is Not Always An Advantage

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The pioneer of ‘Social Media’, Friendster, faces demise as the Social Media site was unable to keep with the fast pace of the industry. From lack of innovation to poor decisions; several factors contributed to the decline of the website. …

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