Understanding 'Social'

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With ‘Social’ becoming a catchphrase of modern marketers, it is now even more important for brands to truly understand the depth of social media marketing in order to stay at the top of the pyramid and effectively reach out to a relevant audience. …

Want a Viral Hit? Try a Little Subtlety

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Viral videos are undoubtedly one of the most powerful marketing tools of our time. Doubtful? Does “Old Spice” ring any bells? Marketing company Wieden+Kennedy may not have expected the kind of attention that the videos received but their sheer stroke of genius definitely worked in their favor. The marketing company used viewers themselves to generate interest for the video and help it go viral. …

Facebook Ads Take Marketing to a New Level

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Facebook Advertising has undoubtedly changed the way Marketing strategies are being planned and implemented. With Facebook ads becoming an integral part of the overall marketing mix, Advertisers now need to thoroughly understand the lucrative medium to derive benefit from it. …

Don't double down on social media content

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If as a brand you use both Twitter and Facebook for your marketing, it is important to understand that both channels have a much different tolerance level when it comes to content. It is virtually impossible to have a generic content plan for both and expect it to be taken favorably. …

Facebook + Skype = The next Power Network ?

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If you thought Facebook could not get more interactive, you might want to think again. Instead of just half, users will soon be spending most of their waking hours on Facebook as the social networking websites looks to integrate video chat in association with Skype; the reigning King Pin when it comes to video chatting. …

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