Utilizing Your Social Network Effectively

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When you are looking out for a new job, what is the first thing you do? Most of us start off by asking our closest friends if they have heard of any vacancies or opportunities. However, a study conducted by …

Planning Effective Social Media Contests

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One of the most important tools in social media engagement is the “Contest”! Well designed and cleverly articulated contests can help increase a brand’s visibility on social channels, increase engagement with target audience and help reinforce loyalty and interest towards …

How Social Media Can Help You Find Travel Deals

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Planning a travel was initially all about going to a travel agent or booking directly through airlines or hotels. The advent of social media has brought about a complete revolution of the travel industry. Check out these tips to help …

After SOPA & PIPA, its Twitter now!

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After the SOPA and PIPA debacle, Twitter came out with their new censorship policies for their users. The new policy will withhold certain content from users based on their geographic location. The micro-blogging site put up a post titled “Tweets …

The ‘Business’ of Foursquare

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If you have tried using Foursquare as an individual you will definitely enjoy the challenge involved in securing Mayorships of places or sharing your location with your friends among other things. However, what is the scope for Foursquare from a …

B2B Social Media Marketing

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The validity of social media for the purpose of B2B marketing is often debated upon and most are of the opinion that a consumer-centric platform like social media does not work from a B2B angle. The most important thing that …

Impact Of Social Media On Purchasing Decision

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One of the most important definitions of Economics says “Demand means Desire backed by the willingness and ability to pay”. The key word here is ability! There is no purpose in targeting products at an audience that may be suitable …

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