With an unlimited scope for displaying visual content, Pinterest is a great platform for Non-Profit organizations who want to attract attention to their cause and find individuals who share their interest. Promoting a non-profit organization can often become a daunting task as it becomes difficult to capture the interest of the audience. Here are a few tips that can help you make the most of this new platform:
Before you create a plan for Pinterest you need to get an in-depth understanding of your audience. Research has shown that the majority members of the Pinterest target audience are women between the ages of 25 and 54. By understanding the audience you will be able to get better knowledge of what type of ‘pins’ will become popular and have a scope of being ‘re-pinned’.
Social media is inherently a personal medium. Ideal form of communications on a social platform must be personal instead of purely sales or branding based. The same holds true for Pinterest.
Your non-profit brand should be the face of your Pinterest marketing activities. Showcase the work that you are doing for the cause and the employees who are contributing greatly towards your success. A transparent brand has a greater chance of being respected by the target audience.
Team effort will go a long way towards helping you create better brand communication with your audience. Let your employees and volunteers contribute to the content pinned and thereby increase the valuable content on your account.
Like other social networking platforms, Pinterest is not a place where you can over-promote or concentrate purely on sales. Repin content from other non-profit groups and highlight the cause that is suitable to you. By doing so, you can open avenues for cross-promotion.
Lastly, don’t forget to pin videos. This form of content has not reached its full potential on Pinterest but has a great scope of attracting audiences and capturing their interest.