Retweet: Where Art Thou?

You know what a “retweet” is but you don’t know how to go about getting it for your content. This is a common dilemma faced by brand managers. Getting the desired level of engagement may seem elusive to you at a certain stage, but by following these careful rules you can turn around your campaign and have people willingly engage with your brand by retweeting your content.

Always remember: No one wants to retweet content shared by an egg! Make sure you get rid of that generic egg-shaped display picture and go for something that reflects your brand and will attract users. Your brand’s logo is the safest way to go if you are stuck in a creative rut.

Your Twitter bio is as good as your identity so leaving it blank is not exactly a wise choice. Use this bio space to describe your brand and also make any mentions of other online profiles like Facebook or LinkedIn in order to prove your social media mettle.

Before you tweet you need to understand your audience completely. Unless you do there is a very low chance of it being retweeted. Get to know the kind of people who follow, or are likely to follow, your brand and use lingo that is best suited to them. Also try to include links in your tweets but definitely not in all.

Try to avoid being predictable about what you tweet. While its only 140 characters, they need to be interesting enough to read and share. Your agenda must be to tweet something that is relevant to both your brand as well as your audience.

While you are at a shortage of characters, try not to use too many abbreviations or your followers will end up getting confused. As a user I definitely do not want to retweet something that sounds strange and complicated.

In all this, don’t forget to have fun! If your tweets reflect a fun element they are much more likely to appeal to your target audience.

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