Social Media is definitely the talk of the town. Businesses of all categories are speaking about and adopting Social Media to its optimum capacity. Have you ever wondered: What Next? What comes after you are done incorporating all forms of Social Media for your business? The logical and profitable next step can be explained in just two words: Social Commerce.
You might wonder why you need to sell your products on Social Media when you have both an online and offline store. Let’s start by demystifying the whole aspect of Social Commerce. Despite popular belief, Social Commerce is not just about selling your product on Facebook. It comprises of a large number of carefully calculated and planned activities that lead towards promotion and sale of your product.
There is ample material available both online and offline on the best ways to integrate social media in your marketing strategies. But, What about Social Commerce? While it may look like a monumental task, incorporating Social Commerce in your business is quite simple if you follow a few fundamental steps.
Do not forget the Golden Rule of both Social Media and Social Commerce – “Good Content is the foundation to a good campaign”. You cannot generate mediocre content and expect to have a successful campaign. It is important to ensure that your content is easily shareable on all possible channels such as Facebook, Twitter, Digg or even the good old-fashioned email. By providing simplicity to the user you can provide them with more of an incentive to share your content and thereby promote your brand exponentially.
Customer reviews are extremely important. Most brands decide not to have any customer review process as they are concerned about facing flak or negativity. Both positive as well as negative reviews bring benefits to a business. Positive reviews definitely bring attention to the quality of the brand and the negative ones provide authenticity to the review process as well as provide the brand with valuable feedback that can be worked upon.
No Social Commerce strategy will be effective without a simple and reliable payment process in place. Facebook is taking its “Facebook Credits” feature to a whole new level by allowing people to buy actual goods instead of just virtual goods. If introducing a new currency system is not your cup of tea then there is always the trustworthy Paypal account.
While Social Media may be a potent tool in the world of modern marketing, it definitely cannot be a standalone process. Incorporating Social Media and Social Commerce in your overall marketing strategy will ensure greater returns and a more wholesome marketing communication strategy for the company and the brand.