One of the most important tools in social media engagement is the “Contest”! Well designed and cleverly articulated contests can help increase a brand’s visibility on social channels, increase engagement with target audience and help reinforce loyalty and interest towards the brand. Even though a large number of people choose Facebook when it comes to executing campaigns, the choice of a medium depends greatly on what you wish to achieve with your contest and the kind of your audience you wish to target. With brands coming up with social media contests regularly, it can become quite difficult to create something that will help you stand out. Here are a few tips that will help you get started and reach towards that one great idea:
The most important thing you need to do is set up a goal for your campaign. What kind of interaction and ROI do you seek at the end of the contest? Do you want to attract new fans or do you wish to engage the existing ones? These and similar questions will help you narrow down on the various possibilities and aim for an idea that meets your goals.
Brands often believe that engagement can only happen if an expensive reward is offered. While this may be true to a certain extent, you want to target people who are genuinely interested in your brand rather than a one-off gratification.
Social Media has a large number of tools that go beyond the traditional Facebook, YouTube and Twitter. In order to make the most of the medium it is important to explore the various tools available and use them to your advantage. If possible it is best to aim for online-offline integration to give the content more leverage. When a contest ends it provides ample material that can be used at a later stage to create a buzz. Make sure you plan effective contests to increase visibility of your brand on social media.