It is common belief that social media strategies work best for large businesses that have an established and loyal customer base. However, it has been proven that social media can bring maximum boon to smaller businesses and help them surge past their competitors. When it comes to smaller businesses, there are several factors that contribute towards providing growth opportunities for the business.
The ability to build relationships is by far one of the most important reasons as to why social media strategies work best for small businesses. Small organizations take a greater effort in order to understand their target audience and communicate with them directly which shows the customers that they are genuinely interested in catering to them. This personal connection goes a long way in establishing brand loyalty in the mind of the consumer.
As opposed to larger brands and organizations, customers don’t have to go through a long hierarchy of people to finally get to the person that they want to interact with. With smaller companies there is more of a direct connection and the audience knows that the brand is approachable.
The main difference between the two is the strategy behind using social media for their business. Smaller companies are more inclined to communicate with their audience while larger corporations just want to be noticed for any new developments they make with the products. They know that their audience is already there and hence interaction does not necessarily fall in their list of top priorities.
The major difference between social media and traditional advertising is that the former does not comprise of hard selling. The modern customer is much smarter and wants to be a part of a particular process instead of being told to buy something.
In a world where there are millions of brands trying to create an impact, social media gives smaller businesses an opportunity to stand out and make a mark for themselves. Not only that, it also helps them create a community for their where it will thrive and continue building its fan base.