Stumbleupon may not have seen the instantaneous growth that some other social networking platforms may have, but it has definitely proved the old adage that “Slow and Steady wins the race”. It came as a great surprise when Stumbleupon surpassed Facebook to become the largest traffic driver when it came to social media start-ups.
The journey to the top has not been an easy one for Stumbleupon. The site was started by CEO Garrett Camp in 2001 and was run out of his home up till 2005 when it received $1.5 million in seed funding. In 2007 the site was sold to eBay for $75 million but the association did not show its magic. Eventually Camp, along with a group of investors bought back the site. Stumbleupon is a result of constant dedication and hard work by its founders. This goes to show that your start up idea can be as niche or simple as you want, you need to stick by it to see it through.
Technology is another important aspect that site owners concentrate greatly upon. They realize that innovation is important in case of making a site popular and keeping it there. While the concept of the site may be simple, it is definitely not a spark that will fizzle out anytime soon. Website CEO’s claim that Stumbleupon has the potential to be taken beyond the internet and explore options across the platforms. They have already branched out by developing an app discovery service for Android users.
With Stumbleupon surpassing Facebook with respect to traffic, several brands are undoubtedly going to set up presence on the site. This heightened traffic will lead to better brand promotion and help boost your brand image. Stumbleupon also provides the opportunity of turning accidental stumblers in to regular users for your site.