While Twitter may still be a small part of the vast Social Media Universe, it is undoubtedly growing at a stellar rate and needs to be a part of your social marketing campaign. The medium of Twitter becomes all the more important if you run a small business and want to increase its visibility. With the help of Twitter hashtags businesses can go from a handful to thousands due to the viral nature of that particular feature.
In simple terms, a hashtag is like a keyword that can be searched by all users and therefore increase the visibility of your post. For e.g. Your Company operates in the field of ‘Children’s fashion’. By using the term “Children’s Fashion” as “#childrensfashion” and make your tweet accessible to everyone searching for the term.
To start off you need to keep a track of the hashtags that are currently trending. This will give you indication into the terms that are attracting maximum attention from the users. Once you shortlist the hashtags that are relevant to you and are trending well, you can use them for the purpose of promoting your brand. Since Twitter is a vast sea of hashtags and trends, there are various websites that will give you an indication into the ones that are currently popular.
If you are selling a niche product you need to conduct a thorough research that will give you only the most important ones that are most likely to benefit your product category.
Along with using popular hashtags you can create your own hashtags that you can popularize and spread across the network in order to increase visibility for your brand. Once you start a hashtag you definitely cannot ignore it. Make sure you monitor it on a regular basis and respond.
However, it is important to remember that this feature must not be misused and used sparingly instead of making it your only Twitter marketing strategy.