Travel Goes Social

We have heard countless times that social media can bring change to stodgy systems present in business models and improve them by adding speed of response among other benefits. One of the industries that have been plagued with errors due to delays and miscalculations is travel.

The way in which people travel has undergone a dynamic shift. From speaking to travel agents to handle our travel itinerary, we have moved on to using the online space to generate all the necessary information. People use search engines and social media sites to find out information about holiday destinations, hotels and local culture among other things. Travel organization too was a problem before the boom of social media. It was often a norm to use highlight places to visit in a Lonely Planet guide or make notes. Over time users had options like Kayak or TripIt in order to help them organize your travel.

Today’s users have a plethora of options when it comes to planning their travel. Right from getting suggestions from people on Facebook and Twitter, to planning their travel using an online organizer, almost everything can be done from the comfort of your home and at the click of a button. Websites like Trip Advisor are a boon as they help answer pertinent questions that travelers may have. Most sites are highly effective as they are updated by other travelers and help tackle some important questions. Websites like Foursquare help reveal specials within a location and provide important tips that travelers may not otherwise know about a new place.

However there is still a need for a social app that will start work right from the top of the decision funnel. Once customers discover a place they would like to visit, apps would enter the picture and help inspire individuals to finalize their decisions and go through with their travel plans.



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  7. Social Media has always been an attractive avenue for travel brands. The prime reason is that travel is a very social experience both as a purchase as well as an activity. People consult their friends for travel recommendations and seek their advice for places they should visit, airlines they should prefer and hotels they should stay. Moreover, people travel with their friends, make new friends during trips and travelling together (at least for holidays and leisure) is always considered more exciting that travelling alone.

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