It is a well known fact that Facebook is one of the most effective platforms for creating brand awareness. What is lesser known, and used, is that it is also a good platform to launch a new product whether it is consumer goods or a luxury item. If planned strategically, Facebook product launches can definitely turn out to be a great boon for your product.
In order to ensure that that you make the most out of your online activity you need to create an effective and targeted audience. Start off by defining an appropriate target audience and finding constructive methods in order to attract these users to your Facebook page. The Facebook community is constantly evolving and it is important to keep up with your strategies in order to have a constant influx of traffic to your page.
While attracting new fans, it is important to ensure that you do not neglect the ones who are already on your page. Your efforts do not end once you have managed to get a user to like your page. Hitting the “unlike” button is just as easy and it is up to you to ensure that fans are entertained and want to willingly associate themselves with your brand.
Your brand’s Facebook landing page needs to reflect the brand identity within the design and space restrictions of the fan page. Make it a point to include concrete call to actions within the page in order to get users to do more than just visit your page.
Most importantly, ensure that you have occasional product giveaways to make sure that your customers have a reason to stay engaged with your brand. For e.g. Heinz gave away samples of their latest Ketchup flavor in order to interest users with giveaways. By incorporating these tips you can successfully conduct a product launch using Facebook.