In the era of modern marketing and social media, content is definitely one of the most important tools at your disposal. The most popular platforms of modern marketing like Facebook, Twitter and Blogs demand unique content in order to engage users and retain fans.
Let’s face it: Brand Loyalty is dwindling. To keep consumers happy and have them come back, it is important to constantly provide something new every time. This definitely explains the whole frenzy surrounding social media. Social channels are used to provide regular content that is unique as opposed to websites that remain static for long periods of time. Websites often do not provide any incentive to the users to keep coming back.
The ability to generate unique content comes from a keen understanding of the social consumer. The social audience thrives on novelty and expects regular engagement in return for loyalty.
Site owners often make the mistake of considering social media activity as an add-on to SEO. It is important to remember that both provide completely different set of benefits and it is social media that allows direct interaction with today’s tech savvy users.
Brands often shy away from blogging as they assume that users do not like reading longer posts. Despite popular belief, social users actually do take the effort of reading longer posts if they are interesting and comfortable to read.
Consistency of generating content is important in order to build credibility for the brand. A brand that regularly updates content is perceived as more valuable than one that updates or tweets occasionally. As more and more brands enter the market, it is important to keep yours afloat with the help of relevant content. However, creating unique content on a regular basis requires dedication and a detailed understands of ongoing trends so as to create content that will be readily adopted by users.