Finding unique content regularly can often be a tedious task especially if you feel like all the ideas have been done to death. When you hit a creative wall there are several ways in which you can generate new content ideas.
“Good writing comes from Good reading”. You can write good content if the reading material is excellent and inspires you. Start off by subscribing to a free RSS reader such as Google reader. There are a large variety of blogs and news sites that will be relevant to your product category and will help provide inspiration when you are stuck for something to write about.
Great Ideas can often come from within your own group. You can ask your employees to write unique posts on industry related topics and generate some fresh and first-hand content. For e.g. The customer service team can write about common or quirky questions they have faced from the customers.
LinkedIn is undoubtedly one of the most important platforms for any professional organization. One of the most useful features of the platform is its ‘groups’ where brands can interact with their contemporaries or even future employees. These groups can also alert you in case of any topic of interest within the industry which can help you with your content ideas.
Forums are an age old method of finding information and getting involved in discussions. A large number of online forums can be found pertaining to your product and brand category.
Readers can be a great source of ideas for your blogs. Ask them what they would like to read on your blog or website and get started on fulfilling the reader’s demands.
There are several tactics you can try in order to get ideas for your next blog. Just remember to make sure it is creative and will grab the reader’s attention.