When we first talked about Facebook and Skype here, we were expecting an announcement much sooner than this. Either Facebook had saved it as a hidden weapon meant to strike an opponent (read: Google Plus) at the right time or it was just a desperate attempt to stay at the top. Despite the reason for launching the Video Chat feature this late, it has the potential to bring benefit to marketers who want to implement it in their internet marketing strategies.
Facebook clearly has an advantage when it comes to brand integration in video calling. They already have numerous brands on their site who have established a strong presence. On an average day, over 4 billion things are shared over Facebook each day and hence it is an ideal source of word-of-mouth publicity for brands. If we were to put things in order of relevance, Facebook Video Chat would definitely surpass Google Hangout.
The new video chatting feature can be a great add-on to an existing (and successful) brand campaign on Facebook. It can also work as a customer service platform to form an even more close connection with the consumers. Google Plus must look at this as a lesson and take their site out of the limited trial mode before people start losing interest. After all, brands will go where the customers go. Money will undoubtedly follow!
On the other hand, brands cannot write off Google Plus just yet. The platform too has its share of benefits that will assist brands in leveraging their social media marketing efforts. The biggest feature that will help brands is “Circles”. This compelling feature enables brands to split their followers into specific circles and have a more systematic approach towards managing and interacting with their fans. Compared to this, Facebook seems like a vast sea of fans that can often be overwhelming when it comes to managing them.
Facebook Video Calling is steadily gaining fans and may pose a tough contender for Google Plus. Or won’t it?