Build Relations with Twitter

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Understanding Relationship Marketing is highly important to be able to achieve the defined goals using Twitter. The most important thing to remember is that Relationship Marketing is different from Customer care. Relationship Marketing is about interaction within your brand’s network and some of the biggest brands on the internet understand it too. …

Facebook talks about Privacy… differently this time!

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Where do I start?! The first thing that amazes me about Facebook’s new privacy policy is the amount of attention it is getting. In the midst of crises across several MEA countries, New Zealand quake, rising crude prices, annual budget in India, the cricket World cup, a blog entry that speaks about a ‘WIP’ policy has managed to gain importance. Sigh…us social buffoons! …

Researchers build a "virtual Twitterverse"

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Twitter has become an imperative part of a company’s marketing strategy. Twitter has grown exponentially in the past few years and has become an important platform of communication between people and brands. According to a research there are approximately 65 million tweets being put up on the site every day. …

Facebook is down

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Several users all over the world have been complaining about Facebook being unavailable for the last few hours. Facebook is a prime source of interacting and marketing in the social media scenario. Although Facebook is expected to resolve the issue …

Ideal Structure for Your Social Media Landing Page Part 2

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You have to think out of the box in order to ensure a successful social media marketing and for this you need to have an interactive landing page. You have to look out for different types of conversion which will help you get increased traffic to your website. Your aim is not only to provide information about your product but also to tell your user how to use that product so that they get first hand knowledge about the usage. …

Ideal Structure for Your Social Media Landing Page Part 1

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If you want to get the most of your search engine optimization, then you have to include another feature of internet marketing which is called social media marketing. You must include social media optimization strategies in your marketing plan so that you can stay ahead of competition. …

Micro Goals for Social Media Optimization Campaigns Part 2

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You invest big bucks in your social media marketing campaign; therefore you should focus on making it a success by setting micro goals. Ideally your main aim should be to match what you know with what you have planned as part for your SEO strategy. Your main campaign idea should be properly reviewed and then match it with the metrics. …

Micro Goals for Social Media Optimization Campaigns Part 1

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If you are planning to do something under the umbrella of web marketing, then you cannot ignore the advantages offered by social media marketing. You have to be careful with your social media optimization because if it is not properly devised, then you entire SEO process will suffer due to it. Ideally, you should set some goals for your social … …

Social Media Optimization on Facebook Part 1

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If you are planning to expand your business in the cyber space, then you must opt for social media marketing as a strategy to promote your business. Like most of the marketers, you all must be familiar with the growing importance of Facebook in order to sell your business in the internet space. You have to keep this thing in mind that in today’s world no search engine marketing campaign is successful without including the social factor in it. …

Social Media Marketing: Measuring Audience Engagement Part 2

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You must measure the audience engagement in the social media as it will strengthen your social media optimization plan and you can further generate higher profits. Once you have understood the importance of your social media measurement, then you can always improve your content on various social media in order … …

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