Determining Visits Referred by Social Media – Part1

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Social Media has emerged as the new tool for successful marketing of various products. It enables brands to advertise in various countries and thus reach a broad spectrum of customers and consumers. Processes like search engine optimization and social media optimization have made this medium truly measurable. However, many businesses have not yet built up their social media marketing strategies or are still in the process of making it. This is not the point of concern. The main issue is that many people aren’t even aware of the options available to measure the impact of social media on their marketing strategies.

This blog will teach you how to assess visits referred directly by the social media and the role played by searches in the analysis.

Adding Campaign Tracking

It won’t be very difficult for you to create a separate section for visits that are credited directly to your SEO, or to be more precise SMO efforts. However, it will need some attention to execute it properly. In order to measure the impact of your direct SMO efforts, what you can do is add campaign tracking system to URLs posted in social media that revert to at least one of your properties.

You can take for example, Facebook. Before you run the URL through a URL shortening service, make sure you tag your campaign with correct attributes to enable seamless tracking. This campaign tracking can be added to other social media sites such as Twitter, YouTube, etc.  You might find it a little boring and annoying initially but once you get a hang on it, it will become an integral part of your social media optimization activities and will make your social media optimization efforts truly worthwhile.

Once you have put the campaign tracking in the right place, you will be able to track and measure the impact that your social media optimization (SMO) efforts have on diverting users to your website. It will also intimate you about subsequent conversions, if any. The more you put in your efforts, the more accurate the results.

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