Enough has been written and said about what really is different about the “new” policy and why did Facebook choose to rework it. So, I am not really interested in paying another tribute to the new policy in the form of this blog post. But there are a few things that are related to this development that I’m sure my Marketer friends want to read about, and discuss – What will be the impact of the new policy, if any. Well, to answer this, it must first be re-stated here that Facebook has not really changed any privacy settings anywhere; it has just re-articulated it in a more readable and easily understandable one that a normal user can make some sense of.
So, how does it affect us Marketers? Here’s how : Many individuals have been wondering ever since : ‘What exactly does Facebook do with all the personal info I provide them’, ‘Does Facebook sell my personal info to companies’. Some have even gone to the extent of completely banishing Facebook from their lives – you can blame a few episodes of Facebook’s blunders for this too. For most however, they have simply chosen to restrict their usage and the amount of info they share, instead of going ahead and doing some in-depth research to find the answers. Now, with it all out there readable by all, Facebook has become much more trustworthy
I have also observed some kind of reluctance to using Facebook Apps because of the privacy related concerns (personally, I too have been wary of using most apps). I believe the new policy will help people overcome most fears, and even more people will get hooked to apps; a good reason for companies to consider investing in building useful/ interesting Apps to engage their target audience.