Social Media Marketing: Measuring Audience Engagement Part 1

When you launch your social media marketing campaign, you have to ensure that the audience are fully involved in it as they define its success. You have to keep this thing in mind while developing the goals of your search engine marketing campaign. As part of your social media optimization program, if you want to achieve your goals like increases sales, increased customer satisfaction and others, then you need to take care of the audience engagement in the social media. Your achievement of the ultimate goal depends largely on the involvement of your audience in social media as part of your social media marketing plan. When you know the importance of the audience engagement, you must understand different ways to measure it which is crucial to your search engine marketing. You must know that they are no set standards to measure the audience involvement, therefore everyone has something different to say, it depends on whom you approach.

As a search engine marketing expert, you must be aware of the fact that there are varieties of social networking sites like Facebook, Orkut, YouTube and others and each of these sites have different metrics. If you include Facebook audience involvement in your social media marketing programme, then you must ensure that Facebook metrics is applied to measure it because no other metrics will work for it. If your social media optimization campaign has Twitter, then you can measure the audience involvement in Twitter by using the Twitter metrics. Your search engine marketing is a crucial and cost involving project; therefore you must handle it carefully. You can learn the following metrics which will help you measure the audience involvement with your social media.

  • If you want to measure the involvement of your audience in social media marketing plan, then you should start with blog comments. You can easily and smartly engage your audience with blog comments. You can use it as a total audience engagement metric and can apply to various social media under your search engine marketing plan.
  • You can strengthen your social media marketing campaign by including Facebook interactions as metric to measure the audience engagement in social media. You can measure through wall posts, comments and likes on your Facebook page. By this you can get to know how effective your Facebook content is that it is able to hold on your audience for a longer time.

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