Continued from Part 1

3. Choose the Correct Social Platform to make your campaign ‘Viral’ – The final step would be to identify the optimum social platform like Facebook, Twitter, LinkedIn or MySpace to finally get your campaign going live on them! Right now the three sites that seem to be driving the most traffic are Digg, StumbleUpon and del.icio.us, respectively.

Take some time to understand the focus of your site. It’s often better to create campaigns driven towards one social media site rather than create one campaign and blow it over all over the Web. For example, if you’re looking for links for your new website, submit to Digg. If you’re looking to create some sort of viral marketing campaign for your established site, MySpace might be a better option! Follow relevant groups, pages or communities and use incentive programs to invite relevant people to your page or community. Link your page or group by creating worthy content that can be accessible by users from other relevant pages on these social sites.

Once your SEO company is able to optimize for the above 3 steps, it’s a done deal for your SMO campaign to prosper, attract and convert more users turning your SMO campaign into a more viral one & this is when you would realize that Traffic Attainment Phase is indeed, ‘The Tipping Point’ in any search engine marketing campaign.