I was checking the traffic of one of my website’s and I came across one new feature that Google Analytics has included. You can now compare the no of visits and the sales made on a particular day. There are various other attributes such as Page Visits, Avg Time on Site, Bounce Rate, %New Visit that could be compared with other attributes such as Revenue, Transactions, Average Value so on.

Google Analytics

This metric comparison should help us compare one-to-one attributes that will help us monitor the search engine traffic more carefully. By tracking the no of visits and sales we get for a particular keyword, we can implement the SEO element as and when required.