Cornell University Eye-Tracking Analysis of SE Users’ Behavior
Monday, September 1st, 2008I was just reading up on one of the most recent eye tracking studies that was performed at Cornell University by Laura A. Granka, Thorsten Joachims and Geri Cay. They used a sample of undergraduate students and instructed them to perform a search in Google. For 397 queries on topics covering movies, travel, music, politics, local and trivia. The following was found to be the users click pattern on the SERP:

Google SERP Click and Attention distribution ‘heat-map’







