Social media is emerging as an ideal medium of search engine marketing with its wide audience reach and great impact. As part of social media optimization, marketers can make best use of social networking sites to promote their businesses and advertise their products and services. The impact of social media marketing is much more than any other form of search engine marketing and that’s why it should be used by the best SEO company as part of social media optimization. With the popularity of social media, number of social networking sites has come up in a big way to offer their best SEO services for effective search engine optimization.

Facebook is one such site which is usually considered as a network for friends and family but in reality Facebook has graduated to cater to the business needs from being just a place for friends. For effective social media optimization, Facebook is the best way to leverage business and to reach out to masses. Businesses are making the best use of Facebook pages to communicate effectively about their business with wide audience reach. The best SEO company will certainly make use of Facebook to strengthen the business and search engine marketing.

Before selecting Facebook as an ideal medium of search engine marketing, it is important to understand the use of group pages and fan pages. As a marketer, it is vital to understand the basics of both the pages since they almost overlap. Any SEO company has to make a right choice to leverage social media optimization. But to establish company and its brand, fan pages are the best option since they allow better interaction which actually strengthens and streamlines search engine optimization for better results. On the other hand group pages are not amongst the best SEO services because they are more appropriate for organizing people around a cause.

As part of search engine marketing, it is important to achieve best social media optimization so that it can be effectively used to promote the business. Main benefit of using Facebook pages is the fact that it leverages viral marketing which is amongst the most effective forms of search engine marketing and it also gets listed on the index of various search engines leading to enhanced visibility. Marketers should post content that is heavy on keyword to get higher rankings. The SEO company needs to understand the benefits of Facebook so that it can take the business to a new level.

Businesses and brands can have a Facebook page which is the best tool of social media optimization and is the best among all the SEO services. Through Facebook pages, businesses can easily communicate any kind of update which can be viewed by people if they are fans of that page. Any business can be advertised effectively through Facebook Fan Pages.

I think it makes sense to drive traffic from the Facebook ad. campaign to a Facebook page where you can get them to sign up rather than to a website that will hard sell a product. My logic for this – A Facebook user is casually surfing and networking and is not actively scouting around for a product or service like a search engine user that we can target through SEO or PPC campaigns. So he or she is still in the nascent stages of the buying cycle. Keeping this in perspective, “Get them interested and keep them informed should be the mantra”!!!

Just read Fortune’s latest story “Is Mark Zuckerberg the next Bill Gates?” Josh Quittner says,

“Let’s say Mister Softie (Microsoft) wins, with a $1.5 billion buy in. Microsoft gets first dibs, not only on the nascent business, but on the nascent businessman: Mark Zuckerberg. Yes! Who better to succeed Bill Gates?

As every school child knows, the similarities are striking. Both men came from upper-middle class families and dropped out of Harvard to pursue their tech visions. Gates built a new platform (actually, two, if you count DOS and Windows) and Zuckerberg aims to create one now.”

Hell! It’s too early to make such a comparison, Josh Quittner! Agreed facebook is all around in the news today. Agreed facebook is massively capturing the ‘young adults drawn to social networking’ crowd. Agreed they JUST launched the Facebook platform and are soon looking to tap the huge advertising potential that their network offers. But hello, there’s no point in making comparisons right away; give Facebook some time to show their true prowess! Having said this, I also will agree that I’m a Facebook fan and tremendously respect Mark and co. for building a really snazzy networking site and attracting all the traffic that they are!

Bill Gates drummed up a “software industry” when there wasn’t one, made the “then only used by large companies” computer “personal” in the true sense (Remember Ken Olsen of digital computers said, “There is no reason for any individual to have a computer in his home” We know what happened to Digital next!). Let’s see what revolutionizing can Zuckerberg  do with his Facebook platform!