Google Product Search formerly known as Froogle is in beta testing phase. Its interface provides a text box to enter the product you are looking for and list the vendors selling that particular product along with other attributes such as the color, brand, description and price. Currently it is available only for few countries mainly US and UK. Again like in SEO it makes sense if the product listing appears on first three pages. To get ranked on first three pages the data feed needs to be optimized. We need to implement all the SEO friendly modifications so as to rank higher.

Now, the question is- ‘Does the optimized Google data feed increase the organic search engine traffic?’  I would say Yes to greater extent it helps improve your traffic. Once for a particular keyword your results start showing on search engines it boosts your traffic.

For E.g. On Google.co.uk for Widefitshoes.co.uk one of the primary keyword “mens wide shoes” ranks #1 for shopping results and is followed by SEO result.

Data feed - Mens wide shoes