I was just exploring Google’s wonder wheel some days back & one question came to my mind instantly – why would someone use the Google wonder wheel? Although, the wonder wheel is launched to enhance user experience, how many users actually use it? But then I thought, just forget the user for time being and see what the wonder wheel can do for us – the SEO guys!

I did some research which can be summarized as follows –

1. Keyword research tool – Most important part for any successful SEO campaign is keyword research. This is where the wonder wheel can come in handy. Just put in your search query and see the related search terms in a comprehensive manner.

The Wonder Wheel

2. New website – suppose, someone is launching a website for his business. He can find out what Google wants in his site by just exploring the generic keywords related to the website using the wonder wheel. Google is just telling us what it wants on our site by means of the wonder wheel.

3. Niche searches – The wonder wheel can show a lot of related keywords when you query for niche terms. I “Googled” some random things and found some related terms to the query! Why don’t you guys try it out?

4. Content writing – Before writing content on a specific topic, we can just explore wonder wheel and know what Google relates to that sort of content and then write content around those related terms, thereby generating a theme around those keywords.

I noticed one more thing, the keywords in “Related Searches” tab and those in the branches of the wonder wheel are SAME. I wonder, what if the keywords in the related searches tab and the branches of the wonder wheel are different? What would be the scenario then? And, what algorithm will Google use for both, the related search tabs and the wonder wheel?