Selecting the correct keywords is the essence of any SEO Project. There are many tools available to help you find the most relevant keywords for your website

The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.

The main difference between the Search-based Keyword Tool and the Keyword Tool currently used in AdWords is that the former generates keyword ideas based on your website content, and identifies those currently not being used in your AdWords account. Also, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share.

You may observe that some of the parameters such as monthly search volume may vary slightly between the two tools due to different methods of calculations used.

Many people have a frame of mind that since SEO is a slow process you ‘set it and forget it’. But if you have a good site that generates maximum organic search engine traffic then it is the time for you to take the advantage during these tough economic times.

Add More Relevant Content:

Apart from tweaking content you should also add more content to your website. There might be some services or products that you haven’t promoted strongly but now are in strong demand. There may be some offerings you previously only mentioned in a passing sentence or two that now deserve an organic landing page or perhaps several optimized landing pages.

Manage Your Landing Pages:

Research shows that you have less than 10 seconds before a visitor may leave your website. That means that for you to convert your visitor your landing page (the page where your visitor arrives) should be precise, clean and convincing enough for him to stay and explore your site longer. Usability consultancy services offered by experts can help you improve user experience on on your site, consquently leading to better conversions.

Build Quality Links

Quality links drive traffic and enhance the identified credibility of your site in terms of search engines’ perceptions. Hence building quality links is one of the most important factor to popularize your website.

I was going through the adwords blog a few days ago.  It said that the loading time of a landing page will affect the quality score of a site.
Load time is the amount of time taken for a user to see the landing page after clicking on an ad.

The reasons stated for doing this are:

1.    Users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business.

2.    Users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.
Google says that this change should be made in the next couple of weeks. Load Time evaluations will be added to the Keyword Analysis Page after which there will be a one month notice period to review your site and make necessary adjustments.

After the notice period, the minimum bids for the sites will be adjusted. ie. Keywords with landing pages that load very slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.