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Convonix Blog: Internet Marketing 3.0
Latest trends in search engine marketing (SEO & PPC), web analytics, website usability, social media. Get updated with SEM news, white papers and research reports.

Posts Tagged ‘Link Building’

Link Building on Blogs

Thursday, November 19th, 2009

Link building is the best way to enhance the visibility of the website in the internet space. These days blog commenting is considered as an interesting way to attract various links to the website. But as part of effective search engine optimization, it is important to make intelligent use of blog commenting. Blog commenting is a great SEO tool for effective link building but to stop this is as an activity of search engine marketing bloggers have tagged comments as “no follow”. This means that though links can be added but it cannot be tracked by search engines for search engine optimization.

Blogs like the WordPress are default set as “no follow” which actually affects the process of link building and hence affects the visibility of websites. This kind of step taken by the bloggers affects SEO and search engine marketing in a big way. Pay special attention to the quality of links posted on the blogs because only relevant business will drive traffic to the website and will leverage search engine marketing and the process of link building. Readers must find the links valuable and not just the spam links which actually irritate the reader.

Apart from “no follow” blogs, numerous blogs are available on the web space which carry weight in search engines and enhances search engine marketing. These blogs are known as “do follow” blogs which actually help a great way in link building and to strengthen any kind of SEO activity. To cut down on blog comment spam, Google came out with “no follow” move in 2005 but for search engine marketing, “do follow” blog directories should be followed. Firefox Web Browser add-on helps in finding out the two different kinds of blogs so as to make link building easier and convenient.

To achieve high level of search engine optimization, it is advisable to spend some time in examining the capabilities of different blogs so as to enjoy the best possible link building. “Do follow” blog directories will help in generating links for more visibility on search engines. With the growing importance of SEO, it is important to post links to the blogs that say “do follow and not “no follow”. Some of the most common “do follow” blogs include “The New York Times” which attracts lot of links every day and is emerging as the best way of link building in search engine marketing.

For effective link building, it is important to make sure that the links posted are not spam and carry some relevance so that more and more people connect to that link which will improve the visibility of the website.

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Link Building : The Next Step

Wednesday, November 18th, 2009

Initially you might have poured in lots of efforts in order to acquire effective link building but now the scene is changing to get more out of search engine marketing. You do not have to manage things manually because now link building has changed for your good. You must have tried every kind of link building including reciprocal linking through various sites and blogs as part of search engine optimization. If you are looking for quick and effective link marketing, you have to study more about various SEO services and get hang of more enhanced search engine marketing.

You can use the power of Linkbaiting, Digg, Reditt and StumbleUpon to drive traffic to your website which will lead to effective search engine marketing. With all such kinds of SEO services, you can experience easy link building which is essential for the success of your website for enhanced visibility. If you actually want to incorporate high quality links to your website, then make the best use of social networking sites which will leverage your search engine optimization. Interestingly your link building can reach out to another level by introducing quizzes and viral content which will help you in earning thousands of links and you can also use it as part of SEO services. If you take care of the following suggestions, you can easily improve your link building;

  • You should not rely on Twitter because it will diminish the link graph of your website. Your search engine optimization can be leveraged if you avail link building as part of SEO services by Google.
  • You should lay great emphasis on new and fresh links which will give you enhanced results in terms of link building and effective SEO activities. If you are looking for faster links, then replace the old crusty links with the new ones with great acceleration.
  • Your website’s ranking is dependant mainly on brand mentions and keyword associations which is essential for search engine marketing and you have to pay special attention in eliminating un-trustworthy links so as to streamline your link building process.

As a smart website business, you should focus on driving natural links and deep paged from huge websites so as to increase your search engine optimization. If you are looking for the new age link building, then your main aim is to combine embedded content with brand resemblance to anchor your link growth.

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Social Media Marketing – Why will you need it in 2009

Friday, January 30th, 2009

Social media is in vogue these days. There are tons of social media sites out there and many more are cropping up as I write. One of the reasons social media sites are popular is that they allow users to share & discuss information, exponentially increasing the ways in which people can connect. Since more & more online users are logging into social media sites, it makes perfect business sense to have a social media marketing plan for the coming year.

Reasons you need social media marketing in 2009:
Everyone’s using it
Everyone today is jumping on the social media marketing bandwagon. Your competitors are doing it since it is one of the best channels to build a brand awareness and link popularity. Apart from the competition, your vendors, partners & potential customers are using it. Everyone you know would either be using Facebook, Digg, Twitter, Delicious, MySpace and other high traffic generating websites so might as well go for it.

Faster than Traditional Media
The print and television media are realizing that sites like Digg, Delicious, Twitter etc. are much faster than traditional news wires. A perfect example of this would be Digg, if you Digg a particular URL, it will, that is the Digg-ed result will show up on Google SERP’s in a matter of hours. Due to this it makes sense to market your products or services on social media to target your potential customers.

Good Source for Natural One Way Links
With one way links being given more & more importance by search engines these days, social media marketing is one of the best ways to build quality, natural one way links. Moreover, these social media sites will place a link to your site on a page which either talks about your business or your industry so in addition to the link you also get relevant content.

More Searches means More Customers means More Business
Google is not the only source of information. There is a general trend that users looking for a particular product or service will move on to communities of like minded people once they are done with Google. Social Media sites provide the perfect platform to setup such communities where you can foster a healthy discussion about your offerings. Your best customers are ones who are passionate about your offerings and want to discuss them with others.

Paid Search Prices are seeing an upward trend
Pay Per Click is still considered to be a great solution for Internet Marketing but the market is getting tougher. Click prices are rising by the day and the high traffic generating keywords are eating up most of the budget. In this case an ideal solution would be to have an SEO strategy in place for the primary keywords and target the secondary keywords through PPC. For SEO you need links and one of the best source for one way links is Social Media.

SEO is getting tougher
Considering the speed with which Google and search engines in general are evolving, SEO is getting tougher and tougher. Gone are the days when all you needed to be on the top of Google SERPs was a few links and keyword rich content. These days you need much more than that and that much more involves a lot of money. In addition, personalized search is almost here and to stay on top you need more & more people visiting your site, staying on it and bookmarking it.

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