The basic criteria for setting up a goal of a search engine marketing – PPC campaign, is that it has to facilitate measurability. The principle of ‘Measurement’ plays a pivotal role in assessing the efficacy of any campaign. While carrying …
Building a perfect website is not just about the looks. In the modern digital age where most organizations have a web presence it becomes crucial to stand out and attract the attention of your target audience. When you create a …
It seems that the recent barrage of changes in Google Analytics have given way to some loose ends. Since November 15, 2011 we have been seeing a large number of visits with the destination URL as (not set) within the …
As an SEO, one of the annoying limitations of looking at keywords in Google Analytics was quantifying change at the keyword level. It was difficult to isolate top keywords (or landing pages) that have lost or gained traffic. The introduction …
Learn about the latest changes introduced in the sub-domain & cross-domain tracking codes in Google Analytics. The setAllowHash() method has been deprecated & Google has made an effort to update its documentation (clap! clap!). …
‘User Defined Variable’ is a highly underrated feature of Google Anlaytics. Here’s a scenario where this feature can help your client make some really smart decisions… …
This is the first in a series of posts highlighting possible customizations in Google Analytics & how the resultant dataset can be used to run a successful internet marketing campaign. Read more to know how to convert Returning Visitors to New Visitors… …
Data filtering is a very important factor as far as performance of the campaign and its analysis is concerned. Has the New Google Analytics Interface popped up a few surprises here as well? …
Google Analytics used to show percentage ‘increment’ & ‘decrement’ for every metric. The new interface however brings a surprise… …
Turns out that there is a workaround for our problem 
Instead of adding the “&limit=” parameter, we can change the number at the end of the URL which is generated when we select the number of rows from the drop down menu. …