Considering that this is just the second post on the New Google Analytics interface and again it’s another BUG, it makes me wonder “is the new GA interface so flawed or are we cynics just reluctant to change?’ Well, for now, let’s just focus on the flaws of GA and the second (of I hope so not many) bug in the New Interface.
In this new interface when you enter into an account you are provided with an option to select the web property you wish to work on. Here, if you enter the Tracking code tab, an error message is shown which states “Tracking Not Installed” as seen in the snapshot below-
It also flashes a message “The Google Analytics tracking code has not been detected on your website’s home page. For Analytics to function, you or your web administrator must add the code to each page of your website”. This could run you into a tizzy. Fearing the worst you could end up checking presence of GA tracking code on your website and when you find the code, could start comparing it with the recommended code to check for missing lines of the code. On checking the reports, you will find data being collected which could lead you into thinking if the data reported is correct?
Don’t worry though. As you might have figured out by now, it is a BUG in the new GA interface. You can verify this by logging into the old interface and check for the proper installation of the GA code. It will show you “Receiving Data” message. This can even be verified in the new interface. Just have a look at the last checked date in the new interface. As shown below, it is “Dec 31, 1969 4:00:00 PM PST”
This also indicates that the new interface is pretty much in its preliminary stages and that we still need to use the old interface to avoid any discrepancies in our analysis and/or reports. Having said that, I would also say that the new interface has a few handy new introductions as well and so we should start using it to keep ourselves updated. And finally I leave it up to you to decide and answer my question “is the new GA interface so flawed or are we cynics just reluctant to change?”